Privacy Policy

1. Introduction

Lead Metrik, operated by Party Plug LLC, is a full-service digital marketing agency headquartered in Las Vegas, Nevada. We specialize in helping local businesses grow their online presence through search engine optimization, paid advertising, social media marketing, website development, and reputation management services. This Privacy Policy explains in detail how we collect, use, store, protect, and share information when you interact with our website, engage our services, or communicate with our team.

We are committed to protecting your privacy and handling your data with transparency and care. This policy applies to all information collected through our website at leadmetrik.com, our client portals, email communications, phone calls, in-person meetings, and any other interactions you may have with our company. It also covers information we may access or process on your behalf when managing your digital marketing campaigns across various third-party platforms.

By accessing our website, submitting inquiries through our contact forms, signing a service agreement, or otherwise engaging with Lead Metrik, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree with any part of this policy, we ask that you refrain from using our services or providing us with your personal information.

2. Information We Collect

2.1 Information You Provide Directly

When you reach out to us through our website contact form, request a consultation, sign up for our services, or communicate with our team, you voluntarily provide us with personal information. This typically includes your full name, email address, phone number, and the name of your business. Depending on the nature of our engagement, you may also provide your business address, website URL, social media handles, and details about your current marketing efforts and business goals.

For clients who engage our services, we collect additional information necessary to perform our work effectively. This includes billing information such as credit card details or bank account information for ACH transfers, which is processed securely through Stripe, our payment processor. We may also collect login credentials for third-party platforms that you authorize us to manage on your behalf, including but not limited to Google Ads, Google Analytics, Google Business Profile, Meta Business Suite, Facebook Ads Manager, Instagram accounts, website hosting platforms, email marketing services, and customer relationship management systems.

Throughout our working relationship, we maintain records of our communications, including emails, phone call notes, meeting summaries, and any documents or materials you share with us. This information helps us provide better service, maintain continuity across team members, and ensure we have accurate records of decisions and approvals.

2.2 Information Collected Automatically

When you visit our website, our servers and analytics tools automatically collect certain technical information about your visit. This includes your Internet Protocol (IP) address, which provides general geographic location information at the city or regional level. We also collect information about your browser type and version, operating system, device type (desktop, tablet, or mobile), screen resolution, and language preferences.

Our analytics systems track your behavior on our website, including which pages you visit, how long you spend on each page, the links you click, and the path you take through our site. We record the website that referred you to us and the search terms you may have used to find us. This information helps us understand how visitors use our website, identify areas for improvement, and measure the effectiveness of our own marketing efforts.

We use cookies and similar tracking technologies, which are small text files stored on your device, to enhance your experience on our website. These technologies remember your preferences, keep you logged into client portals, enable certain website features, and help us deliver relevant content and advertisements. You have control over cookies through your browser settings, though disabling them may limit some website functionality.

2.3 Information from Third-Party Platforms

As a digital marketing agency, a significant portion of our work involves managing your presence across various third-party platforms. When you grant us access to these platforms, we gain access to the data within them as necessary to perform our services. This includes campaign performance data from Google Ads and Meta Ads, website analytics from Google Analytics, search performance data from Google Search Console, business listing information from Google Business Profile, and engagement metrics from social media platforms.

We may also access customer data that flows through these platforms, such as information about people who click on your advertisements, submit forms on your website, or interact with your business listings. This data belongs to you, and we access it solely for the purpose of managing and optimizing your marketing campaigns. We treat this data with the same care and confidentiality as we treat your personal information.

3. How We Use Your Information

The primary purpose for collecting your information is to provide, maintain, and improve our digital marketing services. When you engage us as a client, we use your business information to understand your market, competition, and target audience. We use account credentials you provide to set up and manage advertising campaigns, optimize your website for search engines, create and schedule social media content, monitor and respond to online reviews, and track the performance of all marketing activities.

We use your contact information to communicate with you about your campaigns, share performance reports, request approvals for creative content or strategic changes, notify you of important developments or opportunities, and respond to your questions and requests. We may also use your email address to send you relevant marketing insights, industry news, or information about additional services that may benefit your business, though you can opt out of these communications at any time.

Your billing information is used exclusively for processing payments for our services. We do not store complete credit card numbers on our servers; this information is handled securely by Stripe, which maintains PCI DSS compliance. We retain transaction records for accounting purposes and to resolve any billing questions that may arise.

The automatically collected data from our website helps us analyze traffic patterns, measure the effectiveness of our own marketing, identify technical issues, and continuously improve the user experience. We may use aggregated, non-identifiable data for research purposes or to create benchmarks and industry insights, but this data cannot be traced back to any individual user.

4. Third-Party Services and Data Sharing

Delivering effective digital marketing requires us to work with numerous third-party platforms and service providers. Google is central to much of what we do, and we regularly interact with Google Ads for paid search and display advertising, Google Analytics for website traffic analysis, Google Search Console for organic search insights, Google Business Profile for local business listings, and Google Tag Manager for tracking implementation. Similarly, we work extensively with Meta platforms, including Facebook and Instagram, for social media advertising and organic content management.

Beyond these major platforms, we utilize various specialized tools to deliver our services effectively. We use Resend or similar services for transactional and marketing emails, Stripe for secure payment processing, Vercel or Netlify for website hosting, and various analytics and reporting tools to measure campaign performance. Each of these services has their own privacy policies that govern how they handle data, and we encourage you to review these policies for services that are relevant to your engagement with us.

We share your information with these third parties only to the extent necessary to provide our services. For example, when we create advertising campaigns on your behalf, we must provide certain business information to the advertising platforms. When we process your payment, we share billing details with Stripe. We do not sell your personal information to any third party for their own marketing purposes, and we do not share your information with unrelated businesses without your explicit consent.

In certain circumstances, we may be required to disclose your information to comply with legal obligations, respond to lawful requests from public authorities, protect our rights or property, prevent fraud or illegal activity, or ensure the safety of our users and the public. We may also share information in connection with a merger, acquisition, reorganization, or sale of assets, in which case we will notify affected clients before their information is transferred and becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide a better browsing experience and to help us understand how visitors interact with our site. Essential cookies are necessary for the website to function properly and cannot be disabled without affecting basic functionality. These cookies handle tasks like maintaining your session when you are logged into a client portal, remembering items in a shopping cart, and ensuring security features work correctly.

Analytics cookies help us understand how visitors find and use our website. We use Google Analytics to collect aggregate data about traffic sources, popular pages, time spent on site, and user journeys through our content. This information is invaluable for improving our website and ensuring we provide relevant, useful content to our visitors. Analytics data is typically retained in aggregate form and does not identify individual users.

Marketing cookies are used to deliver relevant advertisements and to measure the effectiveness of our advertising campaigns. These cookies may track your activity across different websites to build a profile of your interests and show you more relevant ads. We use remarketing technologies from Google and Meta, which means you may see our advertisements on other websites after visiting ours.

You can control cookies through your browser settings. Most browsers allow you to view, manage, and delete cookies, as well as block cookies from specific sites or all sites. Please note that blocking certain cookies may impact your experience on our website and limit functionality. For more information about cookies and how to manage them, we recommend visiting your browser's help resources or websites like allaboutcookies.org.

6. Data Security

We take the security of your information seriously and implement a comprehensive set of technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction. All data transmitted between your browser and our servers is encrypted using Transport Layer Security (TLS). Sensitive information like passwords and payment details are encrypted at rest using industry-standard encryption algorithms.

Access to personal information is restricted to authorized personnel who need it to perform their job functions. Our team members are trained on data protection practices and are bound by confidentiality obligations. We use strong authentication methods, including multi-factor authentication where available, to protect access to systems containing sensitive data. Third-party credentials shared with us are stored securely in encrypted password management systems.

We regularly review and update our security practices to address new threats and vulnerabilities. Our infrastructure is hosted with reputable providers that maintain robust physical and network security measures. We conduct periodic security assessments and promptly address any identified issues.

Despite our best efforts, no method of transmission over the Internet and no method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you in accordance with applicable laws and take immediate steps to mitigate any potential harm.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period varies depending on the type of information and our relationship with you. For prospective clients who inquire about our services but do not engage us, we typically retain contact information for up to two years to follow up on potential opportunities and provide relevant information about our services.

For active clients, we retain all information related to your account and our services throughout the duration of our engagement. After the conclusion of our business relationship, we retain records for an additional period as required for legal and accounting purposes, typically seven years. This includes contracts, invoices, communications, and documentation of work performed. Campaign data and performance reports may be retained longer if you request access to historical information.

Certain information may be retained indefinitely in anonymized or aggregated form for research and analytics purposes. This data cannot be used to identify you personally and helps us improve our services and develop industry insights. If you request deletion of your personal information, we will comply with applicable legal requirements while retaining any data we are legally obligated to keep.

8. Your Rights and Choices

You have several rights regarding your personal information, and we are committed to helping you exercise them. You have the right to access the personal information we hold about you and to receive a copy of this data in a commonly used, machine-readable format. If you believe any information we have is inaccurate or incomplete, you have the right to request correction or update of that information.

In certain circumstances, you may have the right to request deletion of your personal information. We will comply with such requests unless we have a legitimate business reason or legal obligation to retain the data. You may also have the right to restrict or object to certain processing of your data, particularly for direct marketing purposes. If you have provided consent for any specific processing activities, you have the right to withdraw that consent at any time, though this will not affect the lawfulness of processing based on consent before its withdrawal.

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly. Please note that even if you opt out of marketing emails, we may still send you transactional communications related to your account or services, such as invoices, service updates, and important notices.

To exercise any of these rights, please contact us at privacy@leadmetrik.com. We will respond to your request within a reasonable timeframe, typically within 30 days. We may need to verify your identity before processing certain requests to ensure we are communicating with the right person and protecting your information from unauthorized access.

9. California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These laws grant you the right to know what personal information we collect, use, disclose, and sell. You have the right to request that we delete your personal information, subject to certain exceptions. You also have the right to opt out of the sale of your personal information, though we want to be clear that Lead Metrik does not sell personal information to third parties for monetary consideration.

California law requires us to inform you about the categories of personal information we collect and our purposes for collecting it. As described in this policy, we collect identifiers, commercial information, Internet activity information, geolocation data, professional information, and inferences drawn from this data. We use this information to provide and improve our services, communicate with you, process transactions, and comply with legal obligations.

We will not discriminate against you for exercising your privacy rights. This means we will not deny you services, charge you different prices, provide a different level of service, or suggest that you will receive different treatment for exercising your rights under California law. To submit a request under the CCPA/CPRA, you may contact us at privacy@leadmetrik.com or call us at (702) 996-4415. You may also designate an authorized agent to make requests on your behalf, though we may require verification of the agent's authority.

10. Children's Privacy

Our services are designed for businesses and are not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at privacy@leadmetrik.com. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers promptly.

11. International Data Transfers

Lead Metrik is based in the United States, and your information will be collected, processed, and stored in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in a country where data protection laws may differ from those in your jurisdiction. By using our services or providing us with your information, you consent to this transfer, storage, and processing. We take steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. For significant changes that materially affect how we use your personal information, we will provide more prominent notice, such as adding a statement to our website or sending you an email notification. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we encourage you to reach out to us. We are committed to addressing your inquiries promptly and thoroughly. You can contact our privacy team using any of the following methods: